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As a reply to Susan Sontag’s classical letter on a poster, this letter analyses a materialisation of a French ‘pictorial’ broadside poster, that grown in unison with a specific sort of spectatorship defined in à la mode print critique as related to a city of Paris during a finish of a nineteenth century. By comparing a common celebration of a mass of domestic placards as well as announcements in a early complicated duration to a brisk observation of with pictures broadside posters during a emergence of a consumer economy, this letter contextualizes a poster’s spectatorship as contingent on a conditions of open arrangement in Paris after a city’s restoration as well as rationalisation underneath Haussmannization.